She spent seven years teaching food, alcohol and research courses at Virginia Tech, Texas Tech and at her alma mater, OSU. And over the course of her career, she’s received her certified sommelier, multiple Wine & Spirits Education Trust (WSET) certifications, Society for Wine Educators certifications and her Certified Beer Server through the Cicerone program.
Her PhD research was primarily focused on food and beverage. “I was totally hooked on studying beverages after that course.” “When learning about sensory, I took a class with UC Davis, which is renowned for its extension education programs, largely focused on wine,” she said. In the time between earning her MBA and her PhD, she worked for Sonic Drive-In’s corporate office as a sensory and consumer insight analyst. How It StartedĬuellar has a PhD in human sciences, a master of business administration (MBA) and a bachelor of science in marketing, all from Oklahoma State University (OSU). “While it’s more work, it really helps provide a customized variety.”Ĭuellar also played a key role in the launch of OnCue’s new app, working with the app partner Rovertown and creating offers and promotions across categories to ensure its success and ability to provide value to customers, especially during difficult economic times.įor all this and more, CStore Decisions is recognizing Cuellar as a 2021 Category Management Leader. “I believe each wine and beer assortment should be individualized by each store,” Cuellar said. In her role, she also works closely with the merchandising team to set up new cooler and shelf sets. “Every time I tell someone I’m a beer and wine buyer, they respond, ‘That’s the dream job!’ And I say, ‘Yes, yes, it is,’” Cuellar said. As the category manager of beer, wine and packaged beverage for Stillwater, Okla.-based OnCue Express, Kim Cuellar is responsible for space management and product selection as well as product optimization and promotion management.
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